To increase your AdSense revenue, you can ask your ad blocked users to opt in to seeing ads. In this example, we ask ad blocked users once to opt in to seeing AdSense. Users without an ad blocker experience no change. To see this example in action, you’ll need to enable your ad blocker. This example does not protect any content on your site as an incentive to opt in. See the premium content example for ideas on how you can use your own content to incentivize ad blocked users to opt in to seeing ads.

Until the user opts in, their ad blocker will block AdSense ads, and then once they opt in, Adtoniq drops a cookie to remember their choice. You can clear your cookie and choose again by clicking the button below.

We communicate with the user on the bottom of the page. You could also take advantage of the screen real estate that would have been occupied by the blocked ad unit, and communicate with the ad blocked user in the blocked ad unit itself. See this example for ideas on communicating with your ad blocked audience through your existing ad units. The AdSense ad is right here:

To see this example on your own website, enter your website below and click the button. We’ll proxy your website, inject Adtoniq’s code into your site, and show you how your website would look using this example. Note: Due to the limitations of proxying technology, not all websites will always work.

 

To build a page just like this with Adtoniq, follow these steps:

  1. First, ensure that you have installed Adtoniq, registered with Adtoniq Cloud, and entered your Cloud Key in Adtoniq. For more information on installing Adtoniq, see our online documentation.
  2. Create a new top level page for ad blocked users with the permalink why-am-i-seeing-ads, where they can learn more about what they are opting in to. In this page, use the adtoniq_clear_choice shortcode to let your users change their mind and choose over again. For example, you might use this:  [adtoniq_clear_choice style="anchor"]click here to change your mind[/adtoniq_clear_choice], which will look like this: click here to change your mind.
  3. In the Messaging section, enable the alert, and choose “Users blocking ads”.
  4. Enter the message for your ad blocked users. In the message, you may want to create a link to another page where users can learn more about what they are opting in to. You can see an example of the “learn more” link in the Adtoniq message on the bottom of this page, if you visit it with an ad blocker and have not opted in.
  5. In “Select message to edit,” select “Confirm Message”, and then enter a message like “Thanks for supporting our site!”
  6. Click Save Changes.
  7. Scroll down to the Adtoniq Cloud section and click on the AdSense tab. If you do not see the Adsense tab, contact Adtoniq to enable AdSense for you.
  8. Enter your full AdSense publisher ID, the maximum number of ad units you want Adtoniq to place on the page, click on the Enable adblock bypass button, and click save changes.

Once you complete these steps, verify everything is working by enabling your ad blocker, and then visit your page with ads.

Google’s ad blocker

This content is here to provide context for AdSense:

Publishers and advertisers faced a shock last year when Google announced a built-in ad blocker was coming to its popular Chrome browser.

The feature, developed with the Coalition for Better Ads and set to roll out on 15 February, will automatically block desktop and mobile advertising that’s considered intrusive to user experience. This includes auto-play videos with sound, full-page ads, pop-ups, ads that force you to sit through a countdown before viewing the content, and more. If even one single ad on a site doesn’t meet the new standards, all ads (yes, even those powered by Google) on the site will be blocked.

Google’s ad-blocking version of Chrome is going live next month, whether publishers are ready for it or not.

Publishers initially expressed fear when news of Chrome’s ad blocker broke last April. Premium publishers now publicly embrace the initiative because they think it will pressure competitors with a bad user experience to clean up their sites. But privately, it’s a different story.

“We still have anxiety with it,” said an executive at a legacy news publisher, speaking anonymously. “People got used to the model of loading the site with ads and driving pageviews, but Google is telling us we need to prioritize digital experience now. It is distressing, but they are Goliath, and I don’t feel like throwing stones at them.”

Google created an Ad Experience Report to help publishers see if their sites would fail its forthcoming standards. One issue is that warnings for having bad ads can linger in Google’s tool even after a publisher fixes the problem. One of the sites this exec oversees got flagged for having sticky video ads run in the upper right corner of the screen. The site removed the ads, but the warning label persisted in Google’s publicly available tool for several months.